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Buy between the 14th and the 30th November to increase your chances of winning.

Get a GUARANTEED GIFT just for taking part.

ENTER YOUR MAIL AND FIND OUT WHICH GIFT YOU'VE WON at the end of the giveaway (5th December).

If I do all 40 points to win the grand prize, am I 40 times more likely to win it? YES!

The draw will be broadcast LIVE on @hawkersco Instagram Live feed on the 5th December at 4pm (Central European Time) .


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Demand in Black Friday 2017 was so high that our stock ran out on quite a few models, so if you want to get an early heads up on upcoming deals to avoid missing out, then leave us your email address, and we’ll put you on the Priority Alert list. Our Priority Alert customers get early access to deals, and also receive additional, exclusive deals and extra discounts on some items.

Black Friday Hawkers 2018: What are we going to do?

Last year, demand was really high, so this year we are going to expand Black Friday throughout November. It is going to be the biggest sale in our history. We are bringing together all the Hawkers Group brands into one Black Friday marketplace. We will be offering flash sales, twofers, Black Friday gift cards, gift packs, and much, much more on hundreds of sunglasses, watches and espadrilles from Hawkers, Miss Hamptons, Bratleboro, Wolfnoir and Northweek.

What is Black Friday?

Unsurprisingly, Black Friday is a concept which started out in the USA. It was the name given to the day after the Thanksgiving holiday - which always falls on the 4th Thursday of November. With the enormously important and expensive Thanksgiving celebration at an end, Americans would start to prepare for the next big holiday: Christmas. So, traditionally, Black Friday was the day that Americans would start doing their Christmas shopping. Or, at least, they would start thinking about doing their Christmas shopping.

Thanksgiving is a harvest celebration, and the traditions revolve around food. Consumer goods sales traditionally drop before Thanksgiving, as Americans focus on preparing for it. Seeing an opportunity to increase their sales right after the national Thanksgiving holiday, many retailers started offer discounts starting on the morning after Thanksgiving to lure people out after the indulgences and excesses of the previous day.

When did Black Friday start?

The term Black Friday was originally coined by Philadelphia’s traffic cops in the early 1960s to describe the increased traffic on the streets of their city on the day after Thanksgiving, as citizens were attracted into the city centre by all the sales and deals on Christmas gifts.

By the beginning of the 21st century, Black Friday sales had become a popular Thanksgiving tradition. Some retailers started opening a little earlier to get the jump on their competitors. This ‘war of the alarm clocks’ had a rapid snowball effect.

People formed overnight queues to secure the best deals - and when the doors opened, struggles and fights often broke out. Videos and stories of people fighting over TV sets and video game consoles, surging violently through shop doors and trampling each other in their rush to buy also became part of Thanksgiving tradition.

With Hawkers, however, your safety (and dignity) is never in danger: you just have to browse through all our styles and click. No sleeping in shop doorways, no agitated impatience, no mindless violence towards fellow shoppers. Chill out and click on.

When is Black Friday in 2018?

As always, Black Friday falls the day after Thanksgiving. Thanksgiving falls on the 4th Thursday of November, so Black Friday is the 4th Friday, obviously. This year, the 1st of November falls on a Thursday, so there are five Thursdays in month of November. Therefore, Thanksgiving in 2018 will be celebrated in the USA on the 22nd November, and Black Friday officially falls on the next day - the 23rd November.

In the case of Hawkers, one single day isn’t enough for all the mouth-watering Black Friday deals we want to offer our customers. Therefore, we are planning a much longer offer period. Some brands now offer Black Week - at Hawkers, we are thinking bigger: more of a Black Entire November!

We are going to offer daily specials, flash sales, end of stock deals and much more.

If you are on the Priority Alert list, you’ll find out about new deals before we launch them and receive exclusive Priority Alert special offers and extra discount codes - all to your in-box. From there, you are only a click or two away from big savings on tons of cool stuff.

The best Black Friday deals on all our brands

This year, all five Hawkers group brands - Hawkers, Bratleboro, Miss Hamptons, Wolfnoir and Northweek - will be offering their Black Friday/Black November deals from the Hawkers website. That means even more deals on even more products.

We’ll be offering hefty discounts and tantalising deals on the entire range of Hawkers sunglasses, as you might expect, but also on Bratleboro FOR HIM and FOR HER watches; Miss Hamptons sunnies and espadrilles; Wolfnoir premium, designer sunglasses; and Northweek active, sport sunglasses, snow goggles and accessories.